3 Biggest Mistakes you Might be Doing when Trying to Get more Clients
You might be struggling to be taken both professional and approachable at the same time, and finding the right balance might be tricky. You need to find that balance and connect with your audience. That's exactly what today's post is about!
If you're a hard-working soul, like me :) You want to make the most out of your working hours, and ultimately, you want that effort to pay off and reach as many people as you can.
I'm sure you remember Steve Jobs announcing the new iPod years ago. He was selling it to his audience, and he was always wearing very informal looks.
That’s a very smart and effective marketing tool that says: “I’m just like you” to his specific audience, but he doesn't necessarily needed to be like them (or us :).
Even though I'd have told you years ago, the only way to look professional is wearing a tie or a knee-length skirt...
In today’s world, we're more about reaching our customer's hearts and showing them how it feels to believe what you believe. Therefore, focusing on strictly following the formal dressing rules it's (definitely not!) sales-friendly.
You have a lot to share, and the world is waiting for you to do it.
Now, let's make it easy for others to listen to you!
Today, I want to share with you 3 keys to look professional and still project that relaxed, “neighbour-next-door” feel that will win your customer’s trust and hearts ;)
ATTENTION: this article doesn’t apply to corporate employees or high-level executives who need to follow their company’s dress codes. You can go here if you are in that group and would like to know more about how to project a relaxed look, meeting your company's guidelines.
Key number 1- Know your customer
Ask yourself these questions right now:
Who is your customer?
How do they dress? Or even better, how they would like to dress?
The answers to these questions will give you an idea of the level of formality you should focus on wearing.
Always keep this in mind, I would never recommend you to dress like someone you are not, because you'd lose authenticity and that's a key factor to get your word out there!
Some garments are not in the professional club, not even in the relaxed category. There's a reason for this: they all create interferences when communicating to your audience and that won’t help your message to get across.
So, let’s be real and efficient! You haven’t worked that hard to throw all your amazingness through the window.
You want to send a message to stick in people’s minds, right?
Here it's a list of items of what not to wear if you want to look professional and be taken seriously:
- Cheap looking Spaghetti Straps
- Shorts / culottes
- Belly button t-shirts
- Yoga Pants
- Dropped pants
- Smoky eyes
- Massive jewelry that's not reflecting your personality
- Drag Queen Makeup
- Flip flops
- Running Shoes
- Armhole Tanks
- Beachwear in general
- Showing underwear
- Ripped jeans
- Facial Piercings - unless your audience wears them
Key number 2- No Crossing Please!
One of the most basic rules of body language:
Avoid at all costs crossing arms and legs: it is the clearest sign of not being open.
It doesn’t matter if you are taping a video, giving a talk, in an interview, anything.
Play attention to this little detail and make sure it’s not part of your body language “repertoire”.
My tip to you: Be Open and let the other's know you are; including their subconscious mind!
Key Number 3- Be Kind
No matter how serious your topic is, remember you're talking to another beautiful soul:
Being kind to your audience it’s the best way to connect with them.
Being kind means being thoughtful and also, being able to put yourself in the other person’s shoes.
When you're kind, you're showing love, and love is the ultimate key to the other person’s heart.
That’s your goal right there!; that’s what you want to show.
People will remember you and all your hard work will be paid off!
I hope this sheds some light on smarter ways to get your word out there and inspires you to revamp your personal brand strategy!
Now, I'd love hearing from you: Do you find it hard to be taken as a high-level professional? If so, what strategies have you used that work or haven't work? I know our community would love to know!
Love & Fabulousness,
P.S. I can feel you need a Tweetable! ;) “When you're kind, you're showing love, and love is the key to open people’s heart” via @almabarrero