You're here because you want to wake up every morning, ready to take on the world, without the anxiety of worrying about what to wear.
You’re here because you want the outside to reflect the way you feel on the inside. Quietly confident. Effortlessly chic. Fiercely feminine (with killer shoes and a bold lip to match).
You’re ready to reclaim your estilo mojo and sparkle with confidence every day like the fabulous woman you are (and always have been).
You may be a mother, a wife, a boss – or all three - but that doesn't mean you don’t deserve to turn heads with your beauty and confidence, does it?
I hear you. I see you. I feel you.
And amiga, I’m here to tell you, it’s time to shake what your mama gave you...
Let me show you how I can change your life, one outfit at a time...
When it comes to styling, I’m passionate about empowering women - beautiful, successful, everyday individuals like yourself - to own their natural beauty, let their personality shine, and bring confidence, comfort, and elegance back into their life.
As a style + empowerment coach, I give women the tools to navigate through any negative or limiting beliefs surrounding their image or body type and support them as they learn how to develop their personal style. I’ve worked with incredible clients from all walks of life - corporate powerhouses, boss mamas, wellness warriors, game-changing entrepreneurs – and ALL of them had the same desire: to feel confident when dressing for their everyday life.
My hand-on-my-heart mission
To give women the confidence to embrace who they are, fall back in love with their body, and express themselves authentically through their unique style. To empower women to make a positive impact on the world with fiery passion and unbridled self-belief. Because let’s be honest: there is nothing more inspiring, uplifting or empowering than a woman who carries herself with grace, confidence, and the unshakeable knowledge that she is beautiful. How you choose to dress - how you curate your estilo - is just another example of how you choose to perceive, appreciate and value yourself.
IT'S MUY IMPORTANTE THAT YOU KNOW THIS IS NOT ABOUT FASHION; THIS IS ABOUT MAKING EASY, EFFORTLESS, ELEGANT WARDROBE CHOICES AS A TOOL FOR SELF-EXPRESSION. FOR SELF-LOVE.
When you dress for yourself - for the life you deserve - you’re telling the world that not only do you belong here, but you’re also going to make a significant impact while you’re at it. Because honestly, there’s no reason why us ladies can’t run the world and look absolutely stunning at the same time!
Want to get to know me a bit more?
STEP RIGHT THIS WAY.
I’m Alma. Proud wife. Devoted mama.
LOVER OF GOOD WINE, A BOLD RED LIP, SHOPPING UP A STORM AND DANCING AROUND MY HOUSE LIKE NO ONE'S WATCHING.
Born and raised in Spain, I’m naturally drawn to the bold colours, chic styles, hip-shaking rhythms, and vibrant personalities that are synonymous with my fiery and passionate heritage. I live in Sydney, Australia, with my wonderful husband, Tomás, and my two adorable sons, Tom and Rafa.
As a curvy teenager who towered over her petite classmates, I was painfully self-conscious about my body and wanted to learn how to dress in a way that would allow me to confidently express myself without looking muy diferente from everyone else. Over the years, I committed to learning how to dress for my body type and soon developed my signature style (I call it ‘elegant sporty with a twist’) so that I would never again allow my wardrobe choices to negatively impact upon my self-worth.
Fast forward a few years, and I left my high-level financial auditor role in Spain to move to Canada with my beloved husband. It was while living in Toronto that I was inundated with questions from successful women in high-level corporate roles, all looking for advice on how to dress professionally without sacrificing their femininity and appearing too masculine. I began to run workshops on style, etiquette, effective communication and dress codes, and soon found myself swapping my nine-to-five corporate role for a new career as an image expert!
However, it took having a baby for me to understand just how much our style impacts upon our self-confidence.
It wasn’t until we moved to Australia and I had my first son that I truly understood what it felt like to be completely disconnected from my body, my style, and my concept of self. Every morning I would look in my wardrobe, filled with clothes that no longer fitted or suited my new post-baby body and I’d feel my self-confidence slip further away. Yoga pants became my go-to outfit as I navigated this new life (and new physique) as a mama trying to run a business and still look and feel fabulous.
Then one day it hit me: it wasn’t my closet that was the problem – it was my mind! Somewhere, amongst the long days and sleepless nights and life as a first-time mother, I had lost my mojo, my spark - my chispa, as we’d say in Spanish - and something needed to change. I realised that if I accepted and embraced my new shape for what it was, I could also learn to tweak and refine my style to suit my new body. That if I could wake up every morning and confidently select clothes that empowered and uplifted me, I would feel better about myself, be more in control of my life, and learn how to thrive again.
And I knew I wasn’t alone.
I knew other women were facing this battle every day.
I knew that they too were feeling lost. And I wanted to help.
I passionately believe:
+ Your body type and how you look should never be used as an excuse for playing small in life, love and business.
+ Our bodies, our looks, and our style are adaptable, transformative tools that we can use to thrive and shine in life.
+ When we carry ourselves with purpose, poise and confidence, we walk taller, speak louder, smile brighter, and act kinder.
+ Recognising and embodying your unique style is empowering and allows us to lead by example to make a positive change in the world for our families, our clients - and most importantly - for ourselves.
+ Underneath it all, it’s what’s on the inside that truly counts. But that doesn’t mean we can’t have a fabulous wardrobe, now does it? *wink*
• My family is my LIFE. They are the very essence of love, the beats of my very heart.
• I learnt to speak fluent English in Canada. I also speak Catalan, so don’t be surprised when I drop a few Spanish words into the conversation, comprende, amiga?
• I'm a bit of a health freak (but not in an OTT kind of way – this amiga loves a good wine!) I believe we are what we eat, and that moving our body out of love is the best thing we can do for ourselves.
• Music is EVERYTHING to me. There is a never-ending soundtrack to my life that is filled with booty-shakers from Ne-Yo, Alicia Keys, Beyoncé, and Ricky Martin.
• I'm from a beautiful Mediterranean island called Mallorca (pronounced may-YOR-ka). Every year, I return home to recharge my batteries with salty sea breezes, long days spent soaking up the sun, followed by even longer dinners where the wine and good conversation never ends, and lots of love from my people.
• I'm living my best life when I'm wearing red lipstick, dancing around the house, playing with my men, and laughing out loud – like, VERY loud!
Thank you for dropping by to visit, amiga.
I’m so glad you’re here.
All my love + light to you,
READY TO START DRESSING FOR THE LIFE YOU DESERVE?
BE THE BEST DRESSED GUEST